A brand refresh with guidelines and templates
Business project category
Creative & Content specialists for business projects
Creative work is easier to assess when the brief explains the audience, message, format and business use. Share existing brand assets, production requirements, required channels and approval needs so specialists can recommend a practical process for design, commercial photography, video, YouTube, podcasts or social content.
Posting is free and there is no obligation to hire. Vetted specialists can respond when the brief fits.
Project fit
Who this category can help
- New businesses creating their first brand assets
- Established brands improving consistency
- Marketing teams producing campaign creative
- Operators needing copy, video or presentation support
Services
Start with the closest service
Selecting a service gives specialists a useful starting point. You can explain related requirements and additional services inside the same brief.
BrandingLogo designBrand guidelinesGraphic designIllustrationCanva templatesAd creative designSocial media graphicsBrochure designPackaging designPresentation designCopywritingBlog writingEmail copywritingCase study writingPhotographyProduct photographyEvent photographyPhoto editing and retouchingCorporate video productionPromotional videosProduct videosVideo editingSocial media videosYouTube video productionAnimationMotion graphicsPodcast productionVoice-over productionOther creative task
Common reasons businesses seek support
- Branding, logos and guidelines
- Graphic design and campaign assets
- Website, email and case-study copywriting
- Video, animation, illustration and presentations
Deliverables to discuss
- Creative direction and concepts
- Approved design or content assets
- Format variations for required channels
- Editable source files where agreed
- Usage guidance, licences and handover
Examples
What a focused brief can look like
A useful brief describes the outcome and context without pretending every detail is already decided.
Commercial photography and product video production
YouTube videos and short-form social content
Information that helps specialists respond
- Audience, message and intended action
- Required formats, channels and quantities
- Existing brand guidelines and assets
- References with useful context
- Stakeholders, approval process and usage needs
Questions worth asking
- How do you learn about the audience and objective?
- What concept and revision stages are included?
- Which source files and usage rights are supplied?
- How are fonts, images and licences handled?
- How should stakeholders consolidate feedback?
Scope and proposals
What can change the work involved
Proposals can differ because specialists make different assumptions. Raise these factors in your brief and ask for exclusions to be stated clearly.
Strategic discovery required
Number of assets and format variations
Copy, photography or production inputs
Stakeholder and approval complexity
Avoidable problems
Common mistakes before commissioning work
- Briefing style without explaining the purpose
- Requesting imitation of a reference
- Leaving licences and source files unclear
- Collecting contradictory stakeholder feedback
Detailed project guide
Prepare for a common creative & content brief
How it works
Connect in three practical steps
- 01
Submit a clear brief
Share the project goal, service, budget range, timing and useful context.
- 02
Verify your details
Verification helps keep briefs focused on genuine business projects.
- 03
Review suitable responses
Vetted specialists can respond when the verified brief suits their expertise.
Frequently asked questions
Before you submit a brief
You do not need a finished specification. Share what you know, identify open questions and ask specialists to state their assumptions.
Can I combine design and copywriting in one brief?
Yes. List each required deliverable and explain whether you prefer one specialist, a coordinated team or separate proposals.
What references should I share?
Share references with notes about the relevant message, structure, tone or visual quality. Do not ask specialists to copy another brand's work.
Will I receive editable files?
That depends on the proposal. Confirm source files, final formats, fonts, stock assets, usage rights and licences before commissioning work.
Can a specialist work within existing brand guidelines?
Yes. Attach the guidelines and representative assets, then explain what can change and what must remain consistent.
GrowthBrief is a project matching platform. Services are proposed and delivered by independent specialists. Review each specialist's scope, credentials, terms and suitability before commissioning work.
Start with a clear brief
Ready to turn the project into a clear brief?
Submit once for free and get responses from vetted specialists.