A new business or product needs a clear identity
Branding support
Find a branding specialist who understands the business
A brand project is more useful when it starts with the audience, position and business context rather than a logo style alone. A considered brief helps creative specialists understand where the brand must work and which decisions need to be made.
Posting a brief is free, with no obligation to hire. Your contact details stay private until a specialist unlocks the brief.
Brief preparation
What to include
- Business offer, audience and competitive context
- What should change and what should remain recognisable
- Where the identity must work across digital and physical formats
- Existing names, trademarks, assets and stakeholder constraints
- Priority launch materials and approval responsibilities
Project fit
When this type of support can help
The current brand no longer reflects the offer or audience
Teams are producing inconsistent customer-facing materials
A launch, expansion or repositioning needs a coherent creative system
Possible project deliverables
- Brand discovery, positioning or creative direction
- Logo suite and practical usage variations
- Colour, typography and supporting visual elements
- Brand guidelines for consistent implementation
- Priority templates or launch assets agreed in the scope
Questions to ask a specialist
- How will you learn about the audience and business position?
- What concepts and revision stages are included in your process?
- How do you test whether the identity works across required formats?
- Which editable files, font details and usage rights are supplied?
- How will multiple stakeholders provide consolidated feedback?
Planning the work
What can affect project scope
These factors help explain why proposals can differ. Include what you know and invite specialists to identify assumptions that still need to be resolved.
Strategic depth
Naming, research and positioning require different work from a visual identity refresh.
Stakeholders
Multiple decision makers and approval groups can affect workshops, feedback and revision cycles.
Asset range
A core identity differs from a launch system with templates, packaging, signage and campaign creative.
Existing equity
Rebrands may need careful decisions about recognition, migration and the use of legacy assets.
Before you choose
Common mistakes to avoid
- Starting with favourite colours before agreeing on the business problem
- Collecting unstructured feedback from many stakeholders
- Leaving file formats, fonts, licences and usage rights unspecified
- Expecting one logo file to solve wider brand consistency problems
How GrowthBrief works
One brief, then responses from vetted specialists
- 01
Describe the project
Share the goal, required work, budget range, timing and useful context.
- 02
Verify your details
Verification helps keep the marketplace focused on genuine business projects.
- 03
Review responses
Vetted specialists can respond when the verified brief suits their expertise.
Frequently asked questions
Useful details before you post
A clear starting point helps specialists assess the project and state their assumptions before you choose how to proceed.
Can I post a brief for a brand refresh rather than a full rebrand?
Yes. Explain what already works, what feels inconsistent and which assets or customer touchpoints need attention.
What references should I include?
Share existing assets, audience insights, competitors and examples with a note about what is relevant. References should guide discussion rather than request imitation.
Should naming be part of the same brief?
Include naming if it is genuinely required, as it changes research, decision making and legal checking needs. Do not assume it is included in visual identity work.
Will I own the final brand files?
Ownership and licensing depend on the specialist proposal. Confirm final files, font and image licences, source files and usage rights before commissioning work.
GrowthBrief is a project matching platform. Services are proposed and delivered by independent specialists, and you should review the scope, credentials, terms and suitability of any specialist before commissioning work.
Turn the project into a brief
Ready to describe your project?
Submit one brief for free and give suitable specialists the context they need to respond thoughtfully.