You are launching Google Ads and need the account structured correctly
Google Ads support
Find a Google Ads specialist for accountable campaigns
Paid search works best when campaign structure, landing pages and conversion tracking support the same business goal. A clear brief helps specialists assess the account, commercial context and measurement gaps before proposing work.
Posting a brief is free, with no obligation to hire. Your contact details stay private until a specialist unlocks the brief.
Brief preparation
What to include
- Products or services, locations and priority customer segments
- The action that counts as a valuable conversion
- Current account history, spend context and known issues
- Average sale value, lead quality considerations and sales process
- Landing pages, analytics access and any policy constraints
Project fit
When this type of support can help
Spend is generating traffic but not enough qualified enquiries or sales
Tracking is incomplete, unreliable or disconnected from business outcomes
An existing account needs an independent audit or careful rebuild
Possible project deliverables
- Account and conversion tracking audit
- Campaign, keyword, audience and negative keyword structure
- Ad copy and asset recommendations
- Landing page and conversion journey findings
- Reporting setup, optimisation plan and account handover
Questions to ask a specialist
- How will you confirm which conversions are commercially meaningful?
- What account access and tracking changes will be required?
- How do you separate search intent, brand activity and remarketing?
- What will reporting explain beyond clicks and platform conversions?
- Will the business retain full ownership and access to the ad account?
Planning the work
What can affect project scope
These factors help explain why proposals can differ. Include what you know and invite specialists to identify assumptions that still need to be resolved.
Market and locations
Competition, service areas and search volume affect campaign structure and learning.
Offer complexity
Multiple services, products and customer types may need distinct campaigns and landing pages.
Measurement quality
Reliable forms, calls, ecommerce events and CRM outcomes make optimisation more useful.
Account condition
A clean new account differs from an established account with policy, tracking or structural issues.
Before you choose
Common mistakes to avoid
- Giving a specialist access without retaining account ownership
- Optimising for easy platform conversions rather than qualified outcomes
- Sending every search to a generic homepage
- Changing campaigns before conversion tracking has been checked
How GrowthBrief works
One brief, then responses from vetted specialists
- 01
Describe the project
Share the goal, required work, budget range, timing and useful context.
- 02
Verify your details
Verification helps keep the marketplace focused on genuine business projects.
- 03
Review responses
Vetted specialists can respond when the verified brief suits their expertise.
Frequently asked questions
Useful details before you post
A clear starting point helps specialists assess the project and state their assumptions before you choose how to proceed.
Can I request a Google Ads audit only?
Yes. Describe the questions you want the audit to answer and whether you also want implementation options after the findings.
What access might a specialist need?
They may request access to Google Ads, analytics, Tag Manager, landing pages and relevant CRM reporting. Confirm the minimum role required and retain ownership.
Should I share my advertising budget?
A realistic range helps specialists assess channel fit, campaign structure and the amount of management or testing involved.
Does GrowthBrief manage advertising spend?
No. GrowthBrief connects businesses with independent specialists. Account management, media spend and performance terms are agreed directly with the specialist.
GrowthBrief is a project matching platform. Services are proposed and delivered by independent specialists, and you should review the scope, credentials, terms and suitability of any specialist before commissioning work.
Turn the project into a brief
Ready to describe your project?
Submit one brief for free and give suitable specialists the context they need to respond thoughtfully.